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1976 AMC Gremlin: Favourite Automobile Advertisements | The Day by day Drive


Small on the skin, actually small on the within.

 

1976 AMC Gremlin

Time performs methods on our collective reminiscence, particularly in relation to vehicles. For no matter motive, the Edsel, which was a monumental gross sales flop, is known by too many of us to have been poorly constructed and unreliable. A “lemon,” it’s typically known as. Fact was (fact is) that the Edsel got here to market a bit too costly throughout a major financial calm down. The marketplace for mid-priced vehicles actually disappeared simply because the Edsel appeared in showrooms.

1976 AMC Gremlin

Historical past

Extra lately, the American Motors (AMC) Gremlin has by some means earned a bum rap for being low-cost and unreliable. And whereas the Gremlin, which was actually an AMC Hornet compact sedan with its rear portion sawed off, it was truly very dependable.

Worth

The Gremlin, which was additionally bought in Mexico through a distribution firm known as VAM, was delivered to market in 1970, and initially priced at simply $1879—that’s about $15,000 at this time. We’ll discuss a bit extra in regards to the worth in a second.

Whereas the automobile was certainly low-cost—it was shod with hard-plastic cabin components, and virtually no customary gear—it was truly, reportedly, very dependable. In 1970, the editors of Common Science journal drove a Gremlin 10,000 miles “…and not using a single drawback.” In 1973, Client Experiences named the Gremlin it’s top-rated economic system automobile for long-term reliability.

1976 AMC Gremlin Print Ad
1976 AMC Gremlin Advert

1976 AMC Gremlin Advert

All that stated, there was one severe designed in defect the Gremlin was cursed with, and this editor can attest to this personally: The Gremlin’s rear seat was utterly ineffective.

But, the advert appear right here appears to suggest, nicely truly does suggest, that AMC’s least expensive providing truly boasted significant rear-seat and cargo-area house. That’s a lie.

The Gremlin, as we famous early, was primarily based on AMC’s Hornet compact automobile. As such, there was an inexpensive quantity of front-row house. However in again, due to the Gremlin’s “Kammback” design, head and legroom had been severely restricted as was cargo house.

Crammed in Again

Enjoyable reality: Someday in, oh, 1982, my buddy Gordon stuffed me into the again seat of his Gremlin—this so a (scorching) lady might experience shotgun up entrance. The journey was brief—From Meadows Bowl to Pin Pan Alley (arcade) nevertheless it was additionally terrible. I used to be compelled to take a seat sideways, and, due to the automobile’s lack of facet glass, I couldn’t see out. By the point we arrived at our vacation spot, I used to be affected by each therapist-grade claustrophobia, and extreme spinal curvature. Gordon sucked.

Now, now have a look at this advert. That child seems glad, and the canine seems comfy. I guarantee neither was the case. I’m calling this advert out proper now: stuffing a 3rd individual at the back of a Gremlin, even a really small individual, needs to be unlawful.

Naked Bones

Enjoyable bonus reality: What little cargo house there was within the Gremlin, might solely be entry by a small, pop-up glass opening. The Gremlin didn’t have a hatch within the regular sense. Plus, had you ordered the $1879 version of the little AMC mentioned earlier, you’ll have gotten neither the opening glass hatch, nor a again seat. Actually, no again seat.

Which means loading and unloading cargo meant passing it again between the seats, one other enjoyable technique to pull a muscle whereas spending time with a Gremlin.

All instructed, AMC moved a formidable 671,000 Gremlins between 1970 and 1978, spectacular for the nation’s then number-four automaker. A refresh of the Gremlin dubbed Spirit was launched for 1979, however by no means bought in addition to the Gremlin.

Not a Unhealthy Automobile, Actually

As famous earlier, the Gremlin was not a nasty automobile, nevertheless it was form of dangerous at being a automobile. However it appeared fairly cool, may very well be had with a V8 (actually) and had an actual repute for reliability. Whereas no automobile shopper at this time would ever settle for the Gremlin’s flaws in a brand new automobile, issues had been completely different within the Seventies. I imply, individuals accepted 8-Observe tapes as transportable, and The Love Boat as high quality household leisure.

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1976 AMC Gremlin Footage

Click on beneath for enlarged photos

 

 

Photograph Characteristic: AMC 1972 Gremlin X

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