Lay’s Brings Again Its ‘Do Us A Taste’ Contest

Some folks assume they have the following huge concept that can change the world perpetually. Others amongst us maintain their desires a bit extra humble. And this contest from Lay’s is firmly for the latter.

On Wednesday, Lay’s introduced the return of its Do Us A Taste contest after a seven-year hiatus, as soon as once more giving chip followers the possibility to win $1 million for his or her greatest taste creation and see it come to life in shops in 2025. 

“For years, Lay’s made followers’ taste desires come true by turning their enthusiasm into scrumptious snacks for your entire nation to style, share, and luxuriate in,” Denise Truelove, the senior vice chairman of selling for PepsiCo Meals North America, shared in an announcement supplied to Meals & Wine. “Since then, we’ve drawn inspiration from so many alternative locations for our potato chip flavors — world cuisines, hometown favorites, musical genres, and extra — however our followers have all the time identified greatest. After years of individuals asking for this system’s return, we’re excited at hand the  reins again to them to assist us uncover the following nice potato chip taste.” 

Anybody is welcome to submit their taste concepts from now by means of Feb. 21, 2025, at DoUsAFlavor.com. Members can submit as much as 10 taste concepts every day, which can even embrace the identify of their taste, inspiration, and key elements. A panel of skilled judges will slender down the submissions to 3 finalist flavors, which is able to then be developed by Frito-Lay’s culinary consultants and bought in shops beginning in April 2025. Then, it is as much as followers, who get to vote on their favorites. The 2 runner-up flavors will every win $50,000, and the grand prize winner will take residence $1 million. 

To get your taste concepts flowing and to provide us all slightly snack current, Lay’s is re-releasing 5 of the perfect profitable and finalist flavors from the previous, together with the 2012 winner, Lay’s Tacky Garlic Bread, the 2012 finalist Lay’s Rooster & Waffles, the 2017 winner Lay’s Crispy Taco, the 2015 winner Lay’s Southern Biscuits & Gravy, and the 2017 finalist Lay’s Wavy Fried Inexperienced Tomato.

However take your time to actually take into consideration your taste. In spite of everything, this may very well be your snack legacy.